ABOUT USA PROUD LEGACY SINCE 1970

The proud legacy of Kalpana Perfumery Works Pvt. Ltd. dates back to 1970 when its founder, the late Shri Kanubhai K. Shah started selling Agarbattis on bicycle. He started small but always believed in his product, thanks to its unmatched trinity of fragrance, longevity and value for money.

His confidence was proven right because he started getting repeat and reference orders, thanks to delighted customers. The business grew leaps and bounds and soon became the Numero Uno Agarbatti brand in Gujarat. He followed it up with expansion in Maharashtra, Uttar Pradesh, Tamil Nadu and Madhya Pradesh.

GENERATIONAL & INTERNATIONAL EXPANSION

With the second and third generation of leadership joining in, Kalpana Agarbatti experienced the next leap of growth. It not only made Kalpana one of the leading Agarbatti brands in India but also the darling brand in various other countries. We are proud to have one of the largest collection of quality fragrances in this category.

Mr. Rajiv Shah, the current MD, used his expertise to take the company international by setting up an effective network outside India. He is a firm believer of innovation and customer satisfaction and goes to various lengths to achieve them.

Mr. Anand Shah, the third generation leader, is using his technology understanding to not only sustain but also enhance the legacy of quality and variety of fragrance.

VISION

To be the industry leader and establish Kalpana Agarbattis as the ‘Fragrance of India’.

MISSION

To organize the incense sticks and dhoop industry by setting up proper channels right from manufacturing units to retailers.

PHILOSOPHY

To grow along with every stakeholder involved with the Agarbatti industry by ensuring that every contributor reaps benefits.